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Technology Is 10% of Telehealth. Leadership Is the Rest featuring Christian Milaster

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Telehealth did not fail after COVID, but a lot of telehealth programs were never built to last. We sit down with Christian Milaster, a long time telehealth builder and former Mayo Clinic leader, to unpack what actually makes virtual care work in the real world. If your organization thinks telehealth is mostly a camera, a link, and a license, this conversation will challenge that assumption fast.

We get practical about the business case, including telehealth reimbursement parity, why “telehealth vs in person” is often the wrong comparison, and how converting cancellations into video visits protects revenue and continuity of care. Christian breaks telehealth down into seven essential workflows: scheduling, onboarding, rooming, the visit, immediate follow up, longer term follow on, and billing. You will hear why “rooming” is the step most teams miss, why patients end up staring at a black screen after the call, and how a simple telehealth tech check can save clinician time and reduce friction.

Then we zoom out to what is changing next: policy uncertainty, rural capacity constraints, and how new investments are driving statewide approaches like telehealth assessments and blueprints. We also tackle AI in healthcare with a clear stance: healthcare is a people business and a trust business. From ambient listening AI scribes to behavioral health tools that support counselors in real time, we explore where AI helps the human relationship rather than replacing it.

If you care about virtual care strategy, rural health access, remote patient monitoring, and reducing clinician burnout without losing trust, hit play. Subscribe, share this with a healthcare leader who owns telehealth outcomes, and leave a review with your biggest takeaway.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. – https://5starbdm.com/brave-masterclass/

See you next time on Follow The Brand!

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