Why 70% of AI Transformations Fail—and the B.R.A.V.E. Playbook That Beats the Odds

Transcript

The moment Aaron Plush was pulled from his second-grade classroom to test early Macintosh computers, his path in technology was set. This formative experience sparked a journey that would lead him through global program management roles and transformational leadership positions at major corporations like Citrix.

Aaron brings a refreshingly authentic approach to the complex world of project management and organizational transformation. His methodology begins with something surprisingly simple yet often overlooked: listening. “There’s no bigger mistake any leader can make than implementing change without understanding the organization’s landscape,” he explains. This people-centric philosophy has become his hallmark in an industry often dominated by technical solutions seeking problems.

What makes Aaron’s approach particularly powerful is his integrated leadership style that seamlessly blends faith, discipline, and business acumen. When managing high-stakes initiatives, he maintains perspective through methodical execution: “We don’t take the entire plate and throw it in our face. We do it bite-sized pieces.” This calm, measured approach, combined with radical accountability, has proven effective across Fortune 500 companies and complex technology implementations.

His perspective on emerging technologies like AI is equally thoughtful. Rather than focusing on the technology itself, Aaron emphasizes understanding the problem first, then leveraging AI as an enhancement tool. “It’s about using technology for the purposes of what you need it for,” he advises, encouraging adoption without fear.

Perhaps most compelling is Aaron’s commitment to developing others. When asked what qualities he looks for in mentees, his answer is striking: “I don’t.” Anyone expressing a desire to grow receives his support, regardless of their current position or potential. This generosity of spirit extends to his view of success itself—”my journey is about bringing others along with me.”

Connect with Aaron at www.aaronrplush.com or through his Authentic Realness podcast to learn more about his approach to leadership, technology, and personal development. His story reminds us that even in our increasingly digital world, authentic human connection remains the foundation of meaningful transformation.

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