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AI & Digital Strategy Episode 45 March 22, 2026
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AI hype is loud, but what’s happening inside real enterprises is much more interesting and much more practical. We talk with Michael Fauscette, founder and CEO of Ariane Research and author of Building the Digital Workforce, to get specific about what “agentic AI” actually means when software can plan, act, and operate as a digital worker. The big shift is simple: generative AI creates content, while agentic AI executes work. That raises new questions about control, trust, and how leaders should roll it out without breaking processes or confidence.
We dig into the most visible use case today: customer service. When an AI agent handles tier-one triage, solves routine issues fast, and hands off cleanly to a human for edge cases, most people are surprisingly okay with it. The key is guardrails and transparency, plus a rollout plan that earns trust over time rather than assuming instant autonomy. We also unpack why enterprise agentic AI is not the same as a public chatbot. Enterprise systems depend on your private data, retrieval augmented generation (RAG), rules that prevent outdated policy answers, and governance that ensures an agent cannot publish or act on information it shouldn’t.
Then we go deeper into the context versus memory distinction. Agents can retrieve the right information, but without durable memory, they cannot truly learn from past actions. Michael explains what a high-performing digital workforce looks like as a stack: integrated data, orchestration and governance, specialized agents built for real jobs, and collaboration that enables humans and agents to work together. If you’re a leader wondering why pilots stall, where to start, and how to explain ROI to the board, this conversation gives you a grounded path forward.
If this helped, subscribe, share it with a teammate, and leave a quick review so more leaders can find the show. What’s the first business process you’d trust an agent to run?
Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. – https://5starbdm.com/brave-masterclass/
See you next time on Follow The Brand!
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