From AI Literacy to Leverage: Building AI-Powered Assets with Kellen Coleman

Transcript

What if the gap between talking about AI and profiting from it is only one habit wide? We sit down with Kellen Coleman—PR strategist, government contracting pro, and builder of AI-powered tools—to unpack how creators and small teams turn brand visibility into real revenue. The throughline is simple: certificates don’t close deals. Consistency, timing, and proof of work do.

We start with the difference between AI literacy and AI leverage. Kellen traces how collecting knowledge means nothing without shipped projects, measurable outcomes, and rooms where decisions are made. From RFIs to RFQs, he explains why showing up early in procurement cycles creates unfair advantages, and how reputation flips outreach so that opportunities start finding you. We map the first AI moves for teams under ten: goal-led prompting, agent workflows for research and drafting, a shared prompt library, and a weekly rhythm that converts saved time into shipped work.

Money is the next frontier. Rather than automating tasks only, we use AI to reshape financial behavior: budget baselines, debt payoff plans, 401k funding strategies, and clear monthly reviews that compound. Kellen’s stance is direct—retirement should mean dignity—and the path runs through systems that beat impulse. We also tackle the minority-owned business edge in this AI moment. Certifications open doors, but outreach, delivery, and narrative depth close deals. If the playing field of information is now flatter, focus becomes the lever that moves markets.

By the end, you’ll have a clear, practical blueprint: pick one AI platform, ask it to refine your prompts, build something tangible this week, and measure output over hours. Think asset-first, not attention-first. Let your brand do the pre-selling, and let consistent work make you easy to recommend. If this conversation sharpens your plan, subscribe, share it with a friend who needs the push, and leave a review telling us the one AI step you’ll take this week.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. – https://5starbdm.com/brave-masterclass/

See you next time on Follow The Brand!

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