From Plan A to Global Impact with Ann Marie Sorrell

Transcript

Brand authority doesn’t start with a logo—it begins with a decision about how you want to show up. We sit down with Ann Marie Sorrell, president and CEO of the Mosaic Group, to unpack the strategy, grit, and heart behind a 20‑year journey from West Palm Beach to a growing Caribbean footprint. Ann Marie breaks down positioning that goes beyond aesthetics, showing how message, culture, and behavior align to create trust. Then she gets practical about content: why story matters, how to tailor for each platform, and what it takes to move people from scrolling to action.

The conversation turns personal and powerful as Ann Marie recounts surviving the recession, canceled contracts, and foreclosure by clinging to a single Plan A and a daily bias for execution. That resilience paved the way for a bold move during the pandemic—scaling a regional forum into the National Black Economic Conference with global voices and tangible resources for Black entrepreneurs. We talk about designing events around outcomes, not optics, and building communities that leave with pathways, not platitudes.

Ann Marie also opens the door to a complex, high‑growth space: cannabis. When rooms stayed closed, she built a new table through Cannabisiac to advance equity, access, and education in a highly regulated industry. We explore how to turn advocacy into credibility, translate policy into opportunity, and help underrepresented founders participate across the value chain. Finally, she unveils Mosaic Global Group, a unified structure that ties marketing, tech, coworking, philanthropy, and M&A into one platform built for scale and impact.

If you’re a founder, marketer, or leader hungry for clear positioning, smarter content, and resilient execution, this conversation is your playbook for turning vision into a movement. Subscribe, share with a friend who needs the push, and leave a review to tell us which insight you’ll act on first.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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